منابع مشابه
Brand Equity of Lahore Fort as a Tourism Destination Brand
Studies that measure the brand equity of destination brands by using the Customer-Based Brand Equity (CBBE) model in a developing country context are scarce. The present study investigates the destination brand equity of the Lahore Fort by employing the CBBE model in a developing country context of Pakistan. Following the positivist tradition, we adopted a survey-based approach to collect data ...
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Destination personality refers to human personality traits associated with a destination. It has become an important construct, as tourism managers attempt to understand people's choices to fi nd ways to diff erentiate their destination in an increasingly complex marketplace. Th e present paper outlines a study in which a destination personality scale was used that provides insight into diff er...
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The aim of this study was to identify the components of football national brand excellence model in Iran. The study was carried out using exploratory mixed designs in two sections of qualitative method and quantitative method respectively. In the qualitative section, based on the grounded method theory, data were collected by interviews with 25 experts. Microscopic analysis was used to analyze...
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The present study conceptualizes a destination branding model that reflects the process of tourist decision making. The model integrates key sequential concepts such as brand knowledge, brand trust, and brand loyalty. Destination brand knowledge is further defined by its constituents of brand awareness, cognitive brand image, and affective brand image. The concept of brand trust is defined in t...
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This paper views that destination brand as a holistic brand conception, and uses the attributes-based perceptual map technique to describe the static meaning of the positioning conception. With a case study of Shaoxing City in China, two main attributes historical culture and comprehensive function in local university students’ perception are achieved, and Shaoxing’s local university students’ ...
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ژورنال
عنوان ژورنال: International Journal of Culture, Tourism and Hospitality Research
سال: 2011
ISSN: 1750-6182
DOI: 10.1108/17506181111111726